Why we write the brief with the client, in the same room
- Process
- Briefs
Most briefs arrive as a document. Ours leave as one, after a half-day session where the client and the studio write it together. Here is how that session runs.
Ruth Achterberg
Journal
Notes from the studio
Short pieces on how we work: briefs, naming, signage, design systems, pricing and type.
Sixty names, one roaster and a trademark search
- Naming
- Identity
How we got from a long list of sixty to the name Halde, which names failed the checks, and why the one that won wasn't anybody's first favourite.
Duarte Leal
Signage at walking speed
- Wayfinding
- Research
A person walking through a station gets about two seconds with each sign. What that does to type sizes, word counts and where signs go, from our work on Northline's 31 stations.
Sanne Vermeulen
A design system for a team of four
- Design systems
- Product
Most design system advice assumes a platform team. Fenwick Health's digital team is four people. What we left out, what we kept, and the forty tokens that hold it together.
Ilse Brandt