Corvel journalAn independent studio for brand, product and web, in Rotterdam and Lisbon.https://offset.themes.dev/enWhy we write the brief with the client, in the same roomhttps://offset.themes.dev/journal/writing-the-brief-together/https://offset.themes.dev/journal/writing-the-brief-together/Most briefs arrive as a document. Ours leave as one, after a half-day session where the client and the studio write it together. Here is how that session runs.Wed, 14 Oct 2026 00:00:00 GMTProcessBriefsSixty names, one roaster and a trademark searchhttps://offset.themes.dev/journal/naming-a-coffee-roaster/https://offset.themes.dev/journal/naming-a-coffee-roaster/How we got from a long list of sixty to the name Halde, which names failed the checks, and why the one that won wasn't anybody's first favourite.Wed, 23 Sep 2026 00:00:00 GMTNamingIdentitySignage at walking speedhttps://offset.themes.dev/journal/signage-at-walking-speed/https://offset.themes.dev/journal/signage-at-walking-speed/A person walking through a station gets about two seconds with each sign. What that does to type sizes, word counts and where signs go, from our work on Northline's 31 stations.Thu, 27 Aug 2026 00:00:00 GMTWayfindingResearchA design system for a team of fourhttps://offset.themes.dev/journal/a-design-system-for-a-team-of-four/https://offset.themes.dev/journal/a-design-system-for-a-team-of-four/Most design system advice assumes a platform team. Fenwick Health's digital team is four people. What we left out, what we kept, and the forty tokens that hold it together.Thu, 30 Jul 2026 00:00:00 GMTDesign systemsProductWhat a museum website owes its visitorshttps://offset.themes.dev/journal/what-a-museum-website-owes-its-visitors/https://offset.themes.dev/journal/what-a-museum-website-owes-its-visitors/Museum websites often try to be the exhibition. Visitors mostly want to know when it's open and whether they can bring the pushchair. Notes from building the site for Tidewater's Low Water.Thu, 02 Jul 2026 00:00:00 GMTWebMuseumsContentHow we price a brand projecthttps://offset.themes.dev/journal/how-we-price-a-brand-project/https://offset.themes.dev/journal/how-we-price-a-brand-project/Fixed fees per phase, a day rate behind every estimate, and why we tell clients our numbers up front. The way Corvel prices identity work, with the figures.Thu, 11 Jun 2026 00:00:00 GMTStudioPricingThe type specimens we keep coming back tohttps://offset.themes.dev/journal/type-specimens-we-keep-coming-back-to/https://offset.themes.dev/journal/type-specimens-we-keep-coming-back-to/A shelf of old sample books, printers' catalogues and foundry sheets in the Lisbon studio, and what they still teach us about choosing and testing type.Wed, 20 May 2026 00:00:00 GMTTypeStudio